Xiaxue (Simplified Chinese: 下雪, real name Wendy Cheng !!! )
Wendy Cheng
Wendy’s popular blog amasses a readership of 30 000 daily, consisting mostly of trendy, connected teens and young adults. Standing for everything bold, in-your-face, and fun, she soon started receiving endorsement deals from savvy marketers keen to tap into her huge pool of readers.
Only half a year after Wendy started blogging, she bagged the Best Singapore Blog at the Asian Weblog Awards 2003. She also won the award for Best Asian Blog for 2 years running, and is the first Singaporean blogger to ever get into the prestigious Technorati Global Top 100 Blogs list; she has been a fixture there ever since.
Numerous publications such as The New Paper, Today, and Maxim Magazine, have invited Wendy to write for them, marking her transition from blogger to mainstream columnist. In 2006, she was engaged by The Straits Times as one of the Star Bloggers for their web portal STOMP.
Ever the media maget, Wendy has been featured on television, radio and print numerous times. she has appeared on shows such as CNA’s ‘Get Real’, magazines like Cleo and Her World, and in almost every newspaper there is in Singapore.
Wendy is also an ambassador for Singapore’s anti-smoking campaign for women, ‘Get Fresh’, together with other famous personalities such as Denise Keller, Eunice Olsen and Jamie Yeo.
Xiaxue (Simplified Chinese: 下雪, real name Wendy Cheng) is one of the most prominent bloggers in Singapore. She started her blog in 2003. Her blog attracts about 20,000 readers every day with her take on current events and her life. She blogs about various topics, ranging from methods of measuring penises to dumb starfish and MRT irritants. She has been criticised, however, for the use of expletives in her entries, controversial statements that she has made on certain issues in which some consider to be bordering on racism and xenophobia, and her unrepentance despite strong criticism of her offensive writings. She is also known to be rather defensive towards criticism.[1][2]She is frequently featured in the Singaporean media. On 20 July 2005, her blog was hacked into, and deleted; the act attracted a lot of attention in the local Internet community, with people weighing in on the morality of the hacking. On 15 January 2006, she was accused and proven of impersonating a rival blogger.[2]
Cheng has worked as a columnist for The New Paper (a Singapore tabloid), Maxim magazine and Snag magazine. Her pseudonym, Xiaxue, means "snowing" in Chinese.
On 10 November 2005, Xiaxue was ranked as the 5th most powerful woman in the blogosphere by Jack of all Blogs, placing her amongst the ranks of Xeni Jardin of Boing Boing and Heather Armstrong of Dooce. December 2006 saw the debut of Girls Out Loud, a reality television show hosted by her and DJ Rosalyn Lee.
Xiaxue's blog has won several online awards, mostly for popularity: Best Singapore Blog 2003, Best Asian Blog 2004, and 2005 Weblog Best Asian Weblog.
References
- ^ "Avoid Sowing the seeds of Hate", Benjamin James Saram, Today, 16 January 2006
- ^ a b "157 seek Orchard Rd ban for Xiaxue", Today, 18 January 2006
External links
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